Premature deaths avoided by the antismoking campaign.

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Accepting premature deaths from smoking.

1) Smoking cessation 2) Replacement of the pharmacologic (pleasurable) sensations of nicotine in cigarette products with non-cigarette products that can be viewed as providing either medicinal nicotine or analogue chemicals with similar function 3) Reduction in toxic components of cigarette smoke immediately to levels that are suggested by current science as ‘‘acceptable’’ based on existing dos...

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Much public policy analysis requires us to place a monetary value on the badness of a premature human death. Currently dominant approaches to determining this ‘value of a life’ focus exclusively on the ‘self-regarding’ value of life — that is, the value of a person’s life to the person whose death is in question — and altogether ignore effects on other people. This procedure would be justified ...

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Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign.

Antismoking mass media campaigns are known to be effective as part of comprehensive tobacco control programs in high-income countries, but such campaigns are relatively new in low- and middle-income countries and there is a need for strong evaluation studies from these regions. This study examines Malaysia's first national antismoking campaign, TAK NAK. The data are from the International Tobac...

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Effect of the first federally funded US antismoking national media campaign.

BACKGROUND Every year, smoking kills more than 5 million people globally, including 440,000 people in the USA, where the long-term decline in smoking prevalence has slowed. The US Centers for Disease Control and Prevention (CDC) delivered a national, 3-month antismoking campaign called Tips From Former Smokers (Tips) that started in March, 2012, in which hard-hitting, emotionally evocative tele...

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ژورنال

عنوان ژورنال: American Journal of Public Health

سال: 1983

ISSN: 0090-0036,1541-0048

DOI: 10.2105/ajph.73.6.672